New Products Competition
AgriScot New Product Competition 2012
The AgriScot New Product Competition is designed to recognise and reward commercial potential, creativity and innovation. Meeting emerging or existing demand for new or developed products and pushing technological or mechanical boundaries, winners each year need to demonstrate ingenuity and uniqueness as well as business potential.
Open to any product introduced to the market since AgriScot 2011, the competition is the ideal chance to build awareness of a product within the toughly fought agricultural market place. The winning product receives £1,000 worth of prizes and gains valuable publicity for their product and company.
This year’s winner is the Easy Cow Lift. Invented for farmers by a working dairy farmer, it helps to lift cows following a difficult calving, slipping, post-bulling or staggers in a humane and safe way. Easy to use, as its name suggests, the Easy Cow Lift fits all beef and dairy cows, is easy to clean and can be used for long periods of time if needed.
Priced at only £345 plus £35 delivery and VAT, the Easy Cow Lift has already proven to be a vital piece of equipment on farms, with one existing customer having saved the lives of three animals in the first three months of owning one.
Jonathan Caygill who designed the Easy Cow Lift said:
“I had previously tried various methods of lifting cows and none had seemed ideal. So I invented something that I knew would be useful and after a few prototypes it is now available to others.
“My own vet gave me the initial endorsement to start selling the product and we still make them all on the farm.
“The recognition of today’s win makes all the hard work worthwhile and we were even more delighted when two of the competition judges actually ordered an Easy Cow Lift today! One existing customer saw our certificate and told us that he thought we thoroughly deserved the win - that kind of praise made me really proud.
“We’re sure we will be back at AgriScot next year and are convinced that this win will help to boost business.”
With close to 20 entries, ranging in purchase price from £5 to £100,000, confirming its popularity and the desire among companies for well deserved recognition and valuable endorsement, the New Product Competition was closely fought yet again but the Easy Cow Lift make a thoroughly deserving winner.
Thanks go to this year’s competition judges John Gordon, Willie Ralston and the Scottish Farmer’s Alasdair Fletcher.
All entries into the competition are listed in the official event catalogue.